Chief Marketing Officer

Company Description Website iNK is a digital agency specializing in website development, social media marketing, search engine optimization (SEO), cost-per-click (CPC) advertising, and graphic design. Established in 2010 and building on roots dating back to 2004, the company combines interactive design with effective online marketing to help clients succeed on the web. Website iNK delivers end-to-end online solutions, from building and maintaining professional websites to optimizing them for search engines and managing targeted ad campaigns. The team has partnered with a diverse client base, including brands such as Kia, Hyundai, Gold Reef City, Protective Force, and Traviata Flooring, demonstrating deep experience across industries. Website iNK focuses on driving measurable results through strategic digital marketing and ongoing performance optimization.
Role Description The Chief Marketing Officer (CMO) at Website iNK is a full-time, remote role responsible for leading the overall marketing vision, strategy, and execution across all digital channels. This role oversees market planning, brand positioning, campaign development, and performance analytics to drive growth and strengthen the company’s presence in website development, SEO, CPC, social media, and design services. Day-to-day responsibilities include developing integrated marketing plans, guiding market research, managing public relations initiatives, and collaborating with sales and delivery teams to align marketing activities with business goals. The CMO will lead and mentor the marketing team, set clear KPIs, manage budgets, and ensure consistent messaging across all platforms and client-facing materials. This role also involves identifying new market opportunities, refining service offerings, and supporting key client pitches and strategic partnerships.
Qualifications

• Strategic marketing skills, including Market Planning and Marketing Management, with experience building and executing multi-channel campaigns.
• Strong Market Research capabilities to analyze trends, competitive landscapes, customer needs, and campaign performance data.
• Public Relations expertise to shape brand reputation, manage communications, and oversee media and influencer relationships.
• Sales alignment skills, with experience collaborating with sales teams to generate demand, support lead generation, and improve conversion.
• Proven leadership experience in senior marketing roles, ideally within digital agencies, technology, or online services.
• Advanced knowledge of digital marketing, including SEO, PPC/CPC, social media marketing, content strategy, and analytics tools.
• Strong analytical, budgeting, and decision-making skills, with the ability to use data to guide strategy and optimize ROI.
• Excellent written and verbal communication skills and the ability to present complex ideas clearly to internal and external stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (MBA or equivalent) is an advantage.
• Ability to work effectively in