COMMUNICATIONS AND MARKETING MANAGER

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Written by AI from the job title and company, not by City of Newport News, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Communications and Marketing Manager at the City of Newport News is responsible for developing and executing comprehensive communication strategies that effectively promote the city's initiatives, programs, and services. This role will oversee the city’s marketing efforts while ensuring alignment with community engagement and public relations goals. The manager will cultivate relationships within the community, manage the city’s social media platforms, coordinate the production of marketing materials, and drive the overall messaging strategy to enhance the city’s image and reputation.

Job Responsibilities

• Develop and implement comprehensive marketing and communication strategies to advance city initiatives.
• Oversee the planning and execution of public relations campaigns, including press releases and community outreach programs.
• Manage the city’s social media platforms and online presence, ensuring timely and relevant content distribution.
• Create and edit promotional materials, such as brochures, newsletters, and annual reports.
• Collaborate with various departments to ensure consistent messaging across all communication channels.
• Analyze and report on the effectiveness of communication strategies, using metrics to inform future decisions.
• Serve as a liaison between the city and media outlets, responding to inquiries and promoting positive media coverage.
• Plan and coordinate city events that engage residents and promote community involvement.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field is required.
• Minimum of 5 years of experience in communications or marketing, preferably in a public sector environment.
• Strong written and verbal communication skills, with a keen attention to detail.
• Proficient in digital marketing principles and various social media platforms.
• Experience with graphic design software and content management systems is preferred.
• Ability to work collaboratively with diverse teams and manage multiple projects simultaneously.
• Familiarity with data analysis and reporting to evaluate the effectiveness of marketing efforts.

Technologies & Tools

The Communications and Marketing Manager will utilize a variety of technologies and tools, including digital marketing software like Adobe Creative Suite for graphic design, social media management platforms such as Hootsuite or Buffer for scheduling posts, and content management systems for website updates. Familiarity with analytics tools, such as Google Analytics, will be essential for measuring the effectiveness of communication strategies and campaigns.

Ideal Candidates

Ideal candidates for the Communications and Marketing Manager position are strategic thinkers with a strong passion for community engagement and public service. They possess excellent interpersonal skills, allowing them to engage effectively with both internal stakeholders and the public. Successful individuals in this role demonstrate creativity and innovation in their marketing approaches, have a clear understanding of the local community's needs, and maintain a proactive attitude towards problem-solving and collaboration. Additionally, they embrace adaptability in a rapidly changing environment and are committed to promoting transparency and fostering positive relationships within the community.