Communications and Marketing Manager

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Written by AI from the job title and company, not by Council on Social Work Education, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Communications and Marketing Manager at the Council on Social Work Education will be responsible for developing and implementing strategic marketing and communication initiatives to enhance the organization's visibility and stakeholder engagement. This role entails overseeing all communication channels, ensuring consistency and alignment with the Council's mission and goals. The manager will coordinate marketing strategies, oversee digital outreach, and manage the production of promotional materials while collaborating with internal departments and external partners to drive effective communication efforts.

Job Responsibilities

• Develop and execute comprehensive marketing and communications strategies to promote the Council’s mission and programs.
• Manage the organization’s website and social media channels, including content creation, curation, and audience engagement.
• Design, produce, and disseminate promotional materials, including reports, newsletters, and press releases.
• Collaborate with internal stakeholders to ensure that messaging aligns with organizational goals and values.
• Monitor and analyze the effectiveness of communication initiatives and marketing campaigns, providing recommendations for improvement.
• Organize and manage events, webinars, and workshops to enhance community engagement and outreach efforts.
• Oversee the visual identity of the Council, ensuring all materials are consistent with branding guidelines.
• Manage relationships with external vendors and agencies, including graphic designers and public relations firms.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in communications, marketing, or public relations, preferably in a nonprofit or educational setting.
• Strong understanding of digital marketing strategies, including SEO, email marketing, and social media strategies.
• Exceptional written and verbal communication skills with proficiency in crafting engaging content.
• Proficiency in graphic design software such as Adobe Creative Suite and familiarity with content management systems.
• Ability to work collaboratively with diverse teams and manage multiple projects simultaneously.
• Strong analytic skills, capable of interpreting data and using it to inform strategic decisions.

Technologies & Tools

The Communications and Marketing Manager will utilize a variety of technologies and tools to effectively carry out their responsibilities. This includes content management systems (CMS) for managing the website, customer relationship management (CRM) software for tracking stakeholder interactions, and social media management platforms for scheduling and analyzing posts. Additionally, proficiency in graphic design software such as Adobe Creative Suite is essential, alongside familiarity with data analytics tools to measure and report on campaign effectiveness.

Ideal Candidates

Ideal candidates for this position are those who exhibit both creative and analytical skills, demonstrating a passion for social work education and advocacy. They should possess strong project management abilities and be comfortable working in a fast-paced environment. Excellent interpersonal skills are crucial, enabling effective collaboration with diverse teams and stakeholders. Candidates should be proactive, detail-oriented, and adaptable, with a commitment to promoting the values and mission of the Council on Social Work Education.