Communications and Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Troon, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Communications and Marketing Manager at Troon will play a pivotal role in developing and executing strategic marketing plans to enhance brand visibility and engagement. This position involves overseeing marketing communications, digital marketing strategies, public relations efforts, and community outreach initiatives. The ideal candidate will leverage analytical insights and current market trends to drive brand loyalty, increase customer acquisition, and effectively promote Troon’s offerings across diverse platforms.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with Troon’s business objectives.
• Coordinate the creation and execution of marketing and promotional campaigns, ensuring alignment with brand standards.
• Oversee digital marketing efforts, including website content management, SEO optimization, and email marketing initiatives.
• Manage public relations activities, including media outreach, press releases, and event management.
• Analyze market trends and competitor strategies to identify opportunities for improvement and growth.
• Collaborate with cross-functional teams to create compelling content for various platforms including social media, print, and digital media.
• Monitor and report on the effectiveness of marketing campaigns and initiatives, making recommendations for optimization.
• Build and maintain relationships with key stakeholders, including clients, media representatives, and community members.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing and communications, preferably in the hospitality or leisure sector.
• Proficient in digital marketing tools and techniques, including social media management and SEO best practices.
• Strong writing and editing skills, with a keen eye for detail and brand consistency.
• Exceptional analytical skills with the ability to interpret data and derive actionable insights.
• Demonstrated experience in managing projects and leading cross-functional teams effectively.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

Technologies & Tools

The Communications and Marketing Manager will utilize a variety of technologies and tools including content management systems (CMS), social media management platforms, email marketing software, graphic design tools, and analytics programs. Proficiency in tools like Google Analytics, HubSpot, and Adobe Creative Suite will be essential to drive digital marketing efforts and measure campaign effectiveness.

Ideal Candidates

The ideal candidate for the Communications and Marketing Manager position at Troon is a proactive and innovative thinker with a solid understanding of strategic marketing principles. A natural communicator who is self-motivated, adaptable, and capable of working collaboratively in a fast-paced environment is essential. Strong leadership skills, a passion for the leisure industry, and the ability to thrive under pressure while managing multiple tasks will contribute significantly to the success of the role.