Communications & Marketing Project Manager

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Job Overview

The Communications & Marketing Project Manager at Trying Together is responsible for overseeing and executing impactful communication and marketing strategies that enhance the organization's visibility and engagement with its stakeholders. This position requires a keen ability to manage multiple projects simultaneously, ensuring alignment with organizational goals and effective collaboration across departments. The successful candidate will lead initiatives to boost our brand presence while monitoring the effectiveness of communication efforts and adapting strategies as necessary to maximize outreach and engagement.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to promote Trying Together’s programs and services.
• Manage the planning and execution of communication projects, ensuring timelines and budgets are met.
• Collaborate with cross-functional teams to design and produce marketing materials, including digital content, print collateral, and social media posts.
• Conduct market research and analyze data to inform marketing decisions and assess the effectiveness of campaigns.
• Oversee public relations efforts, including writing press releases, pitching media stories, and managing press inquiries.
• Monitor and report on key performance indicators (KPIs) related to marketing and communication strategies.
• Coordinate and manage events, workshops, and promotional activities to increase community engagement.
• Maintain brand consistency across all communications and ensure adherence to organizational guidelines and policies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience (3+ years) in marketing and project management, preferably within a non-profit or educational environment.
• Strong written and verbal communication skills with a demonstrated ability to engage diverse audiences.
• Proficiency in digital marketing tools and platforms, including social media management and email marketing software.
• Strong organizational and multitasking skills with the ability to manage multiple projects simultaneously.
• Experience with graphic design and content creation tools such as Adobe Creative Suite is a plus.
• Ability to analyze data and metrics to drive decision-making and strategy.

Technologies & Tools

The Communications & Marketing Project Manager will utilize a variety of technologies and tools to facilitate project management and communication efforts. These include project management software (such as Asana or Trello), content management systems for website updates (like WordPress), graphic design tools (Adobe Creative Suite), and analytics platforms (Google Analytics) to monitor campaign performance. Familiarity with social media scheduling tools and email marketing services (such as Mailchimp) is also essential.

Ideal Candidates

Ideal candidates for this position will possess a strong blend of creativity and analytical thinking, along with a passion for driving engagement and outreach within the community. They should be exceptional communicators capable of collaborating across various teams and stakeholders. A proactive approach to problem-solving, attention to detail, and the ability to adapt to a dynamic work environment are crucial traits that contribute to the success of the Communications & Marketing Project Manager at Trying Together.