Content Marketing Manager, Create Marketing [Contract- 40 hours/week]

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Written by AI from the job title and company, not by Unity, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Content Marketing Manager at Unity will be responsible for leading the development and execution of comprehensive content marketing strategies that align with business objectives. This role includes creating compelling content across various platforms, managing editorial calendars, and collaborating with cross-functional teams to enhance brand awareness and customer engagement. The ideal candidate will leverage their expertise in content marketing to drive measurable results and foster a strong online presence for Unity through innovative storyteller tactics.

Job Responsibilities

• Develop and execute a content marketing strategy that supports Unity’s business goals and enhances brand visibility.
• Create high-quality content for various platforms, including blogs, social media, newsletters, and websites.
• Manage and optimize the editorial calendar to ensure timely delivery and alignment with marketing campaigns.
• Coordinate with designers, product managers, and other stakeholders to produce engaging and relevant content.
• Analyze performance metrics to refine content strategies and improve user engagement.
• Stay updated on industry trends and competitive landscape to identify new content opportunities.
• Lead brainstorming sessions and contribute to creative content ideation.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Minimum of 5 years of experience in content marketing or a related field.
• Proficient in SEO best practices and analytics tools such as Google Analytics and SEO software.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Familiarity with content management systems (CMS) and social media platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent project management skills, with experience managing multiple priorities.

Technologies & Tools

The Content Marketing Manager will utilize various technologies and tools to facilitate content creation and distribution. This includes Content Management Systems (CMS) such as WordPress, graphic design software like Adobe Creative Suite, social media management tools, and email marketing platforms. Proficiency in analytics tools, including Google Analytics, will be essential for measuring content performance and user engagement.

Ideal Candidates

The ideal candidate for the Content Marketing Manager position at Unity will possess strong leadership qualities, coupled with a creative mindset. They will be detail-oriented, able to manage multiple projects simultaneously while meeting tight deadlines. Excellent interpersonal and communication skills are necessary for effective collaboration with diverse teams. Additionally, a passion for storytelling and an understanding of the gaming or technology industry will be advantageous for driving successful content initiatives.