Content Marketing Manager (India)

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Written by AI from the job title and company, not by Prodigal, so some details may not match this job. The employer's own page has the real description.

Overview

As the Content Marketing Manager at Prodigal, you will be responsible for developing and executing a comprehensive content marketing strategy aimed at increasing brand awareness, engaging target audiences, and driving leads. This role combines a keen understanding of customer needs with strong analytical skills to assess content performance and adapt strategies accordingly. You will collaborate with cross-functional teams to create content that aligns with marketing goals while maintaining the company's voice and messaging. This position requires a creative thinker capable of producing high-quality content across various channels, including digital, social media, and print.

Job Responsibilities

• Develop and implement a content marketing strategy that supports business objectives.
• Conduct market research and audience analysis to inform content creation.
• Create and oversee the production of engaging content, including articles, blogs, whitepapers, and videos.
• Collaborate with marketing and design teams to produce cohesive and visually appealing content.
• Manage content calendars, ensuring timely publication and distribution of materials.
• Monitor content performance using analytics tools and adapt strategies based on data insights.
• Maintain brand consistency in all content produced.
• Engage with external partners, influencers, and stakeholders to enhance content reach.
• Provide guidance and mentorship to junior content team members.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 5 years of experience in content marketing, with a focus on B2B industries.
• Proven track record of developing successful content strategies.
• Exceptional writing, editing, and storytelling skills.
• Familiarity with SEO best practices and content management systems.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent project management skills and attention to detail.
• Ability to work collaboratively in a team environment.

Technologies & Tools

The Content Marketing Manager will utilize various technologies and tools to optimize content strategy and production, including content management systems (CMS), social media platforms, email marketing software, analytical tools like Google Analytics, and design software such as Adobe Creative Suite. Familiarity with SEO tools like SEMrush or Ahrefs is also beneficial for tracking and improving content performance.

Ideal Candidates

The ideal candidate for the Content Marketing Manager position at Prodigal will possess a blend of creativity and analytical thinking. They should be passionate about storytelling and have an acute awareness of market trends and audience preferences. Strong communication skills, both written and verbal, are essential, along with the ability to collaborate effectively with diverse teams. A proactive approach to problem-solving, adaptability in a fast-paced environment, and a genuine enthusiasm for the marketing industry will position candidates for success in this role.