Content Marketing Manager (India)

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Written by AI from the job title and company, not by Prodigal, so some details may not match this job. The employer's own page has the real description.

Overview

The Content Marketing Manager at Prodigal will play a vital role in shaping the company’s content strategy aimed at enhancing brand awareness, driving engagement, and facilitating lead generation. This position involves developing, executing, and optimizing high-quality content across various platforms to effectively reach our target audience. The ideal candidate will work closely with the marketing team to create compelling narratives that resonate with clients and prospects alike, ensuring alignment with Prodigal's overall business objectives.

Job Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with business goals.
• Create engaging and SEO-friendly content for blogs, social media, email campaigns, and website landing pages.
• Collaborate with cross-functional teams to identify content needs and opportunities for improvement.
• Perform content audits and analyze metrics to refine content strategies and improve performance.
• Manage content calendars and ensure timely delivery of content across various channels.
• Stay updated on industry trends and incorporate emerging topics into the content strategy.
• Oversee a team of content creators, providing them with guidance and support to produce high-quality materials.
• Engage with customers through social media and communities to gather insights and feedback on content performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in content marketing or related roles, preferably within a B2B environment.
• Proven ability to create high-quality content that engages audiences and drives conversions.
• Strong understanding of SEO principles and best practices.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Proficient in using content management systems (CMS) and analytics tools such as Google Analytics.
• Exceptional written and verbal communication skills.

Technologies & Tools

The Content Marketing Manager will utilize various technologies and tools to streamline content creation and distribution processes. Key tools include content management systems (CMS) like WordPress, analytics platforms such as Google Analytics and SEMrush, social media scheduling tools like Hootsuite, and design software such as Adobe Creative Suite to enhance visual content presentation.

Ideal Candidates

The ideal candidate for this position is a dynamic individual with a strong passion for storytelling through content. They possess a strategic mindset, exhibit creativity in their approach, and are results-driven. Effective interpersonal skills are essential for collaboration with the marketing team and other departments, while a commitment to continuous learning and adaptability to industry trends will set them apart. Candidates should also demonstrate an analytical approach to measuring content effectiveness and an eagerness to experiment with new content formats and strategies.