Content Marketing Specialist (PSS3), Marketing & Communication

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Rowan University, so some details may not match this job. The employer's own page has the real description.

Overview

The Content Marketing Specialist (PSS3) at Rowan University will play a pivotal role in developing and executing comprehensive marketing strategies to promote the university’s initiatives, programs, and events. The specialist will create engaging content across various platforms, using storytelling techniques to enhance the university's brand presence. This position requires a creative mindset combined with analytical skills to measure content effectiveness and adapt strategies accordingly, ensuring alignment with the university’s overall marketing objectives.

Job Responsibilities

• Develop and implement content marketing strategies that align with the university’s goals and objectives.
• Create high-quality, engaging content for various platforms, including websites, social media, blogs, and email newsletters.
• Conduct research to identify industry trends and audience preferences to improve content relevancy and effectiveness.
• Collaborate with cross-functional teams, including graphic designers and other marketing professionals, to produce cohesive marketing materials.
• Manage content calendars and ensure timely delivery of content in accordance with marketing campaigns.
• Analyze content performance metrics and generate reports to inform ongoing strategy development.
• Assist in the development of promotional materials, including flyers and brochures, to support university events and initiatives.
• Stay updated with the latest trends in content marketing and social media to continuously improve marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Minimum of 2-3 years of experience in content marketing, social media management, or a related area.
• Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing previous work.
• Familiarity with SEO best practices and tools to optimize content for search engines.
• Proficiency in social media platforms and content management systems.
• Strong analytical skills to assess content performance and ROI.
• Ability to work collaboratively in a team-oriented environment while managing multiple projects simultaneously.

Technologies & Tools

The Content Marketing Specialist will utilize various technologies and tools to facilitate marketing efforts. Key tools include content management systems (CMS) such as WordPress, marketing automation software like HubSpot or Mailchimp, social media management tools like Hootsuite, and analytical tools such as Google Analytics to measure content performance. Proficiency in graphic design software (e.g., Canva or Adobe Creative Suite) may also be beneficial to enhance content creation.

Ideal Candidates

Ideal candidates for the Content Marketing Specialist position will possess a balance of creativity and analytical thinking. They should be passionate about education and able to communicate effectively to a diverse audience. Strong organizational and time management skills are essential for prioritizing tasks and meeting deadlines in a fast-paced environment. The ability to collaborate with various departments while maintaining a positive attitude and a commitment to achieving the university's marketing goals will significantly contribute to the team's success.