Contract B2B Paid Media Manager

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Written by AI from the job title and company, not by Marketri, so some details may not match this job. The employer's own page has the real description.

Overview

Marketri is seeking a dedicated and experienced Contract B2B Paid Media Manager to oversee our digital marketing campaigns. In this role, you will be responsible for developing, executing, and optimizing paid media strategies that enhance brand visibility and drive leads for our B2B clients. The ideal candidate will have a deep understanding of the digital advertising landscape, including experience with various paid channels and analytics tools. You will collaborate closely with cross-functional teams to align marketing initiatives with business goals, ensuring a comprehensive approach to client success.

Job Responsibilities

• Develop and execute paid media strategies across various platforms, including Google Ads, LinkedIn, and Facebook, tailored specifically for B2B audiences.
• Conduct thorough market research and competitor analysis to inform campaign direction and strategy.
• Monitor, analyze, and report on performance metrics and KPIs to optimize campaign efficiency and effectiveness.
• Manage budgets for paid media campaigns, ensuring optimal allocation of resources and return on investment.
• Collaborate with content creators to develop compelling ad copy and creative assets that resonate with target audiences.
• Implement A/B testing to refine ad strategies continually and improve performance.
• Stay updated on industry trends, platform updates, and best practices to ensure a competitive edge in paid media efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience managing B2B paid media campaigns with proven success.
• In-depth knowledge of paid media tools and platforms, particularly Google Ads and LinkedIn.
• Strong analytical skills with experience in utilizing analytics tools such as Google Analytics, SEMrush, or similar.
• Excellent communication and collaboration skills to work effectively with team members and clients.
• Ability to handle multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

The Contract B2B Paid Media Manager will utilize various technologies and tools throughout their work. Familiarity with digital advertising platforms such as Google Ads and LinkedIn Ads is essential for campaign management. Additionally, proficiency in analytics tools like Google Analytics and data visualization software is required to assess performance metrics accurately and inform strategic decisions. Experience with marketing automation platforms and CRM systems will be advantageous in facilitating seamless integration into broader marketing efforts.

Ideal Candidates

Ideal candidates for the Contract B2B Paid Media Manager position will possess a blend of creativity and analytical thinking. They should be detail-oriented and highly organized, with the ability to adapt to the dynamic landscape of digital marketing. A proactive mindset, coupled with a collaborative spirit, will enable successful partnership with internal teams and clients alike. Candidates must be committed to continuous learning and growth, staying informed about industry advancements and trends to drive effective strategies.