CRM and Email Marketing Manager

About this kind of role

What a CRM and Email Marketing Manager usually does. The employer's own details are in the listing.

Typically does: This role focuses on managing and optimising a company's customer relationship management (CRM) system and email marketing campaigns. Responsibilities include segmenting customer data, designing and executing targeted email marketing strategies, and analysing campaign performance to improve results. They often work to integrate the CRM with other marketing tools and ensure data accuracy and compliance with relevant regulations. Maintaining customer databases and ensuring effective communication with customers are also key aspects of the role.

Tools and skills: Proficiency in CRM platforms like Salesforce or HubSpot, email marketing software such as Mailchimp or Constant Contact, data analytics tools, and strong understanding of email marketing best practices are typically required.

Good fit for: Individuals with a strong analytical mindset, excellent communication skills, and a passion for leveraging data to improve customer engagement often thrive in this role.