CRM & Email Marketing Manager

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Written by AI from the job title and company, not by Audicus, so some details may not match this job. The employer's own page has the real description.

Job Overview

The CRM & Email Marketing Manager at Audicus will be responsible for developing and executing dynamic email marketing strategies that drive engagement and conversion across our customer base. This role will involve managing the CRM system, segmenting audiences, designing personalized email campaigns, and leveraging analytics to optimize performance and ensure alignment with overall organizational goals. The successful candidate will play a crucial part in enhancing customer relationships and maximizing the effectiveness of our communication efforts.

Job Responsibilities

• Design and implement email marketing strategies to enhance customer retention and acquisition.
• Manage the CRM platform, ensuring optimal use of customer data for segmentation and targeting.
• Create and maintain a content calendar for email campaigns, ensuring timely and relevant communication.
• Analyze campaign performance metrics and implement improvements based on data-driven insights.
• Collaborate with cross-functional teams, including Sales and Marketing, to align email campaigns with business objectives.
• Oversee A/B testing for various email campaigns to determine effectiveness and best practices.
• Ensure compliance with email marketing regulations and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in CRM management and email marketing.
• Proficient in utilizing CRM systems (e.g., Salesforce, HubSpot) and email marketing platforms (e.g., Mailchimp, ActiveCampaign).
• Strong analytical skills with the ability to interpret metrics and make data-informed decisions.
• Excellent verbal and written communication skills.
• Detail-oriented with a strong focus on accuracy and delivery timelines.
• Understanding of HTML/CSS for email design and troubleshooting.

Technologies & Tools

The CRM & Email Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes CRM software such as Salesforce or HubSpot for customer relationship management, email marketing platforms like Mailchimp or ActiveCampaign for creating and managing campaigns, and data analytics tools (e.g., Google Analytics) to assess campaign performance. Familiarity with HTML/CSS for email design is also crucial for this role.

Ideal Candidates

Ideal candidates for the CRM & Email Marketing Manager position at Audicus will possess a blend of creativity and analytical skills, allowing them to craft compelling email campaigns while also interpreting data to drive strategic decisions. They should demonstrate strong project management abilities, an eagerness to stay abreast of industry trends, and a collaborative spirit that fosters teamwork. A proactive approach to problem-solving and a commitment to continually enhancing customer experience will further distinguish the right candidate for this role.