Customer Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

Enumerate is seeking a highly skilled Customer Marketing Manager to join our dynamic team in a virtual/remote capacity. In this role, the incumbent will be responsible for developing and executing marketing strategies that engage and retain customers while driving product adoption and value realization. The Customer Marketing Manager will work closely with cross-functional teams to ensure alignment with business objectives, analyze customer insights, and leverage various digital platforms to enhance customer experience and loyalty.

Job Responsibilities

• Develop and implement comprehensive customer marketing strategies to enhance customer engagement and retention.
• Analyze customer data and feedback to identify trends, insights, and opportunities for growth.
• Collaborate with product management and sales teams to create targeted marketing campaigns that promote customer adoption and product usage.
• Manage the execution of marketing initiatives including email campaigns, webinars, and customer case studies.
• Build and maintain relationships with customers to gather testimonials, feedback, and success stories for promotional purposes.
• Monitor and report on the effectiveness of marketing activities, making recommendations for improvements based on performance metrics.
• Coordinate customer-facing events, including user groups and conferences.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• Minimum of 5 years of experience in customer marketing or a related field, preferably within a technology or SaaS environment.
• Proven track record of developing and executing successful customer engagement campaigns.
• Strong analytical skills, with the ability to interpret data and draw actionable insights.
• Excellent communication and interpersonal skills, capable of working with cross-functional teams and engaging with customers.
• Proficiency in marketing automation tools and CRM software.
• Strong project management skills, with experience in leading projects from conception through execution.

Technologies & Tools

The Customer Marketing Manager will utilize various technologies and tools such as CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), data analytics tools (e.g., Google Analytics, Tableau), and collaboration tools (e.g., Slack, Microsoft Teams) to effectively manage customer relationships and marketing campaigns.

Ideal Candidates

Ideal candidates for the Customer Marketing Manager position at Enumerate should demonstrate a strong customer-centric mindset, exceptional strategic thinking abilities, and a passion for data-driven decision-making. They should possess a collaborative spirit, an aptitude for creativity, and the capability to connect with a diverse customer base. Moreover, being adaptable, proactive, and results-oriented will be key traits for success in this dynamic role.