Customer Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Customer Marketing Manager at Enumerate will be responsible for developing and executing marketing strategies that effectively engage and retain customers, thereby enhancing brand loyalty and driving growth. This role involves collaboration with cross-functional teams to support new product launches, analyze customer behavior, and create targeted marketing campaigns that resonate with our customer base. The successful candidate will possess a deep understanding of customer insights and trends, enabling them to tailor messaging and programs that meet diverse customer needs in a virtual/remote work environment.

Job Responsibilities

• Develop and implement customer marketing strategies that align with overall business objectives.
• Analyze customer data and insights to drive targeted marketing campaigns and initiatives.
• Collaborate with product management and sales teams to create and launch effective product marketing collateral.
• Manage customer engagement initiatives, including email campaigns, social media marketing, and webinars.
• Monitor and report on campaign performance and customer engagement metrics to inform optimization efforts.
• Establish and nurture relationships with key customers to drive feedback and continuous improvement efforts.
• Conduct market research to identify trends and customer needs, aiding in the development of marketing programs.
• Contribute to the company's brand awareness and positioning through innovative marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in customer marketing or related roles, preferably in a B2B environment.
• Exceptional analytical skills with the ability to interpret data and derive actionable insights.
• Strong written and verbal communication skills, with the ability to craft compelling marketing messages.
• Proficiency in marketing automation tools and CRM software.
• Demonstrated ability to manage multiple projects and deadlines within a fast-paced environment.
• Strong interpersonal skills to build relationships across internal teams and with customers.

Technologies & Tools

The Customer Marketing Manager will utilize various technologies and tools to execute their responsibilities efficiently, including CRM platforms like Salesforce, marketing automation tools such as HubSpot or Marketo, Google Analytics for web performance insights, and collaboration tools like Slack and Zoom to facilitate communication with team members in a virtual setting.

Ideal Candidates

The ideal candidate for the Customer Marketing Manager position will have a proactive and innovative mindset, embracing creative solutions in customer engagement. They should be detail-oriented yet able to see the bigger picture, aligning marketing efforts with overall business goals. Effective communication and relationship-building skills are essential, along with a strong affinity for data-driven decision-making. The candidate should also be adaptable, thriving in a fast-evolving environment while maintaining a customer-first approach.