Customer Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Customer Marketing Manager at Enumerate will be responsible for developing and implementing effective marketing strategies that enhance customer engagement and retention. In this role, you will analyze customer insights, leverage internal data, and collaborate with cross-functional teams to create campaigns that resonate with our clientele. You will oversee the execution of customer communication strategies, manage customer feedback loops, and drive initiatives that contribute to customer loyalty while establishing Enumerate as a trusted partner in the industry.

Job Responsibilities

• Develop and execute comprehensive customer marketing strategies to improve customer acquisition and retention.
• Analyze customer data and feedback to identify trends and opportunities for engagement.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Create and manage marketing content across various channels including email, social media, and newsletters.
• Plan and execute customer outreach campaigns, events, and webinars to foster community engagement.
• Measure and report on marketing campaign performance, using data to continually refine strategy.
• Manage customer segmentation and targeting to maximize marketing effectiveness.
• Oversee the development of customer-focused materials such as case studies, testimonials, and guides.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in customer marketing or a similar role within a B2B environment.
• Proven track record of executing successful marketing campaigns that drive customer engagement.
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent written and verbal communication skills.
• Experience using CRM software and marketing automation tools.
• Ability to work collaboratively in a remote environment and manage multiple projects simultaneously.

Technologies & Tools

This position will utilize various technologies and software solutions including CRM platforms (e.g., Salesforce), marketing automation tools (such as HubSpot or Marketo), data analytics software (like Google Analytics or Tableau), and communication tools (including Slack and Zoom). Proficiency in basic graphic design tools (e.g., Canva or Adobe Creative Suite) will also be beneficial in creating marketing materials.

Ideal Candidates

The ideal candidate for the Customer Marketing Manager role at Enumerate will possess a strong customer-centric mindset coupled with a passion for driving engagement and loyalty. This individual should be highly organized, detail-oriented, and able to think strategically while also executing tactically. They should demonstrate strong interpersonal skills to collaborate effectively with teams across the organization and have a proactive mindset. A natural curiosity for understanding customer needs and behavior is essential, as well as an ability to adapt to an ever-evolving environment within a remote workplace.