Customer Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Customer Marketing Manager at Enumerate will play a pivotal role in shaping the customer experience and driving growth by developing and executing innovative marketing strategies. This remote position will focus on enhancing customer engagement and retention through targeted campaigns, product promotion, and the cultivation of community relationships. The ideal candidate will collaborate cross-functionally with sales, product development, and customer success teams to ensure that marketing initiatives align with overall business goals and resonate with customers’ needs.

Job Responsibilities

• Develop and implement customer-focused marketing strategies to increase engagement and retention.
• Create compelling content and messaging for various channels (email, social media, web) tailored to customer segments.
• Analyze customer feedback and behavior to refine marketing efforts and improve customer experience.
• Collaborate with sales and customer success teams to develop targeted campaigns aimed at upselling and cross-selling.
• Manage the planning and execution of customer events and webinars to foster community engagement.
• Monitor and report on key performance metrics, adjusting strategies as necessary to meet goals.
• Lead competitive market research to identify trends and opportunities for growth.
• Oversee budget management for marketing initiatives, ensuring cost-effective use of resources.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in customer marketing or a similar field.
• Proficiency in digital marketing tools and CRM software (such as HubSpot, Marketo, Salesforce).
• Strong analytical skills with a data-driven approach to marketing decision-making.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Demonstrated project management abilities, with experience leading cross-functional teams.
• Proficient in conducting market research and customer segmentation analysis.
• Experience in B2B marketing is highly desirable.

Technologies & Tools

The Customer Marketing Manager will utilize various technologies and tools to enhance marketing efforts and streamline processes. Key tools include customer relationship management (CRM) software such as Salesforce for tracking customer interactions, email marketing platforms like Mailchimp or HubSpot for campaign management, Google Analytics for performance tracking, and social media management tools like Hootsuite to execute multi-channel campaigns. Familiarity with content management systems (CMS) and collaborative project management tools like Asana or Trello is also essential.

Ideal Candidates

The ideal candidate for the Customer Marketing Manager position will have a strategic mindset paired with creativity, enabling the development of engaging marketing campaigns that resonate with the customer base. They should possess strong interpersonal skills to build relationships both internally and externally and demonstrate resilience in a fast-paced environment. The successful candidate will be proactive, detail-oriented, and skilled in analyzing data to drive marketing decisions. An adaptability to new technology and trends, coupled with a passion for enhancing customer experiences, will further their suitability for this role.