Demand Generation Marketing Manager and ABM

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Written by AI from the job title and company, not by Sumo Logic, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager and Account-Based Marketing (ABM) at Sumo Logic will be responsible for the strategic development and execution of demand generation initiatives aimed at driving engagement and revenue growth across targeted accounts. This role will entail collaboration with sales, product marketing, and other departments to design creative campaigns that attract and nurture high-quality leads, thereby advancing the overall marketing objectives of the organization. The ideal candidate will possess a comprehensive understanding of digital marketing techniques, a proven track record in ABM, and the ability to analyze data for insights that support decision-making.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies that leverage ABM principles to target key accounts.
• Collaborate closely with the sales team to identify target accounts and create tailored marketing campaigns to engage them.
• Utilize marketing automation tools to design, execute, and optimize lead nurturing workflows.
• Analyze campaign performance and provide actionable insights to refine marketing tactics.
• Monitor industry trends and competitor marketing strategies to identify new demand generation opportunities.
• Oversee the creation of engaging content for various channels, including email, social media, webinars, and website resources.
• Conduct regular meetings and reports to assess campaign effectiveness and adjust strategies based on data-driven insights.
• Manage the marketing budget and allocate resources efficiently to maximize return on investment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• 5+ years of experience in demand generation, with a focus on ABM in the technology sector.
• Strong understanding of marketing automation and CRM systems such as HubSpot, Marketo, or Salesforce.
• Proficient in digital marketing tactics, including SEO, PPC, and social media marketing.
• Exceptional analytical skills with a data-driven approach to marketing strategy and performance analysis.
• Excellent communication and interpersonal skills to collaborate effectively across teams.
• Strong project management abilities to handle multiple projects concurrently and meet deadlines.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to drive successful marketing initiatives. Key systems include marketing automation platforms like HubSpot or Marketo, customer relationship management (CRM) software such as Salesforce, and analytics tools for tracking performance metrics. Familiarity with SEO tools, social media management software, and email marketing applications will also be essential to effectively engage target audiences and optimize campaign effectiveness.

Ideal Candidates

The ideal candidate for this position will demonstrate an entrepreneurial spirit with a strong orientation toward innovation and results. They should have a strategic mindset combined with a hands-on approach to executing marketing campaigns. A successful candidate will be adaptable, continuously seeking new opportunities to enhance the marketing strategy while possessing a passion for technology and an understanding of the evolving landscape. Strong analytical skills and an ability to translate data into actionable strategies will also be key to thriving in this fast-paced environment.