Demand Generation Marketing Manager and ABM

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Job Overview

The Demand Generation Marketing Manager and Account-Based Marketing (ABM) Specialist at Sumo Logic will be responsible for driving our demand generation strategy and implementing effective ABM campaigns that resonate with our targeted audiences. This role requires collaborating closely with sales and marketing teams to enhance lead generation, nurture prospects, and ultimately improve conversion rates. The ideal candidate will leverage data-driven insights to optimize marketing initiatives, develop compelling content, and ensure alignment with broader company objectives while overseeing the entire lifecycle of campaigns to deliver measurable results.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies and ABM campaigns to increase qualified leads.
• Collaborate with sales teams to identify target accounts and create customized marketing plans to drive engagement.
• Analyze campaign performance metrics to assess effectiveness and optimize future initiatives.
• Create engaging content for marketing channels, including email campaigns, landing pages, and social media.
• Utilize marketing automation tools to manage and track the lead lifecycle and nurture potential prospects.
• Conduct market research to identify trends, opportunities, and areas for improvement within ABM strategies.
• Coordinate cross-functional efforts to align marketing initiatives with overall business goals.
• Prepare and present performance reports, insights, and recommendations to key stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation, digital marketing, or related roles, focusing on ABM tactics.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills and experience with data interpretation to drive marketing decisions.
• Exceptional written and verbal communication skills, with a focus on effective storytelling.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Proficiency in using analytics tools (e.g., Google Analytics, Tableau) to measure and optimize campaign performance.

Technologies & Tools

The Demand Generation Marketing Manager and ABM Specialist will utilize a variety of technologies and tools to execute marketing strategies effectively. Key platforms include marketing automation systems such as HubSpot or Marketo, CRM tools like Salesforce for relationship management, Google Analytics for web performance analysis, and social media marketing tools to enhance our outreach efforts. Familiarity with project management software will also be essential for coordinating tasks and ensuring timely campaign execution.

Ideal Candidates

The ideal candidates for this position will embody creativity, analytical thinking, and a proactive attitude. They will possess an innate ability to adapt to the ever-changing marketing landscape and demonstrate a deep understanding of the buyer’s journey. Exceptional relationship-building skills are crucial, as this role requires collaboration across various departments. A self-starter with a passion for technology and results-driven marketing will thrive in this dynamic environment, making them a valuable asset to the Sumo Logic team.