Demand Generation Marketing Manager and ABM

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Written by AI from the job title and company, not by Sumo Logic, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Demand Generation Marketing Manager and ABM at Sumo Logic will play a pivotal role in driving measurable growth through targeted marketing initiatives and strategic account-based marketing (ABM) campaigns. This position involves collaborating across departments to design, execute, and optimize demand generation programs that enhance brand visibility, engage prospective clients, and ultimately generate high-quality leads. The successful candidate will utilize data-driven insights and innovative marketing tactics to support the company's growth objectives and strengthen the overall marketing strategy.

Job Responsibilities

• Develop and implement comprehensive demand generation and ABM strategies aligned with business objectives to generate and nurture leads.
• Create targeted marketing campaigns that engage specific accounts and drive demand through digital channels including email, social media, and web content.
• Work closely with sales teams to identify high-value prospects and tailor marketing efforts that support account penetration and growth.
• Analyze campaign performance metrics and buyer behaviors to optimize initiatives and improve conversion rates.
• Collaborate with cross-functional teams, including product marketing and content creation, to ensure alignment and effectiveness of messaging.
• Manage the marketing budget for demand generation initiatives, ensuring efficient allocation of resources.
• Stay abreast of industry trends and best practices to continually enhance demand generation efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
• 5+ years of experience in demand generation, ABM, or related marketing roles, preferably in the technology sector.
• Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
• Strong analytical skills with experience utilizing marketing automation and CRM platforms to track lead activity.
• Excellent communication skills, both verbal and written, with the ability to create compelling marketing content.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Familiarity with digital marketing tools and techniques, including SEO/SEM and social media marketing.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to execute and measure marketing campaigns effectively. Key platforms include marketing automation software (such as HubSpot or Marketo), CRM systems (like Salesforce), analytical tools (for tracking and optimizing campaign performance), and digital advertising platforms for managing online campaigns. Familiarity with content management systems (CMS) and social media management tools will also be beneficial in this role.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a strategic mindset paired with a creative approach to problem-solving. They should be proactive and adaptable, capable of thriving in a fast-paced environment while demonstrating strong leadership qualities. Effective collaboration is essential, hence candidates must exhibit excellent interpersonal skills and the ability to work cross-functionally. A deep understanding of buyer personas and customer journeys will set apart candidates who have a genuine passion for understanding customer needs and driving impactful marketing initiatives.