Demand Generation Marketing Manager - Construction ERP (remote)

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Written by AI from the job title and company, not by The Access Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager for Construction ERP at The Access Group will be responsible for developing and executing innovative marketing strategies to drive demand, enhance brand visibility, and generate leads within the construction sector. This role involves collaborating with cross-functional teams to create effective campaigns, analyzing market trends, and optimizing conversion rates to meet overall business objectives. The successful candidate will play a pivotal role in positioning our Construction ERP solutions as the preferred choice among prospective customers, ultimately contributing to the growth of the organization.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies tailored to the construction ERP market.
• Manage end-to-end marketing campaigns, tracking performance metrics and optimizing for improved ROI.
• Conduct thorough market research to identify trends, opportunities, and competitive landscape.
• Collaborate with sales and product teams to create targeted content and messaging that resonate with potential clients.
• Oversee lead generation initiatives, including webinars, email campaigns, and online advertising efforts.
• Utilize marketing automation and CRM tools to streamline processes and track campaign effectiveness.
• Analyze campaign performance and provide actionable insights for continuous improvement.
• Coordinate and participate in industry events and trade shows to enhance brand presence.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing, preferably in the software or construction industry.
• Strong understanding of market research techniques and marketing analytics.
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
• Exceptional written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Experience with SEO/SEM and online advertising strategies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools critical for executing marketing strategies effectively. Key technologies include marketing automation platforms such as HubSpot and Marketo, customer relationship management (CRM) systems like Salesforce, analytics tools for tracking performance and analyzing data such as Google Analytics, and various content creation and design software. Familiarity with social media platforms for advertising and engagement is also essential.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will demonstrate a proactive approach to problem-solving, with an analytical mindset and a drive to achieve results. Strong organizational skills and the ability to work collaboratively within a team are essential, along with a passion for the construction industry. The candidate should be adaptable to rapidly changing environments and be comfortable navigating ambiguous situations while maintaining focus on strategic goals. A willingness to stay updated on industry trends and marketing innovations will be a vital quality for success in this role.