Demand Generation Marketing Manager - Construction ERP (remote)

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Written by AI from the job title and company, not by The Access Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Access Group is seeking a highly motivated Demand Generation Marketing Manager for our Construction ERP division. This remote position requires an innovative marketing professional who will be responsible for designing and executing comprehensive demand generation strategies aimed at driving awareness and lead acquisition. You will play a pivotal role in enhancing customer engagement and increasing the pipeline velocity through the creation of high-impact marketing campaigns. Collaborating with cross-functional teams, you will leverage data-driven approaches to optimize marketing efforts, ensuring alignment with our overall business objectives.

Job Responsibilities

• Develop and implement multi-channel demand generation campaigns focused on the Construction ERP market.
• Analyze target market dynamics and customer insights to identify opportunities for growth.
• Collaborate with sales and product teams to align marketing strategies with business goals.
• Utilize marketing automation tools to execute, track, and optimize campaigns effectively.
• Measure, analyze, and report on campaign performance using key metrics to drive continuous improvement.
• Manage content creation efforts for various platforms including social media, email, and web.
• Serve as a subject matter expert on industry trends and customer needs within the Construction sector.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation or multi-channel marketing, preferably in the technology or construction industries.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills with the ability to craft compelling messaging.
• Proven track record of developing and executing successful marketing campaigns.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to streamline marketing efforts and enhance data analysis capabilities. These may include marketing automation platforms such as HubSpot or Marketo, customer relationship management systems like Salesforce, analytics tools such as Google Analytics, and graphic design software for content creation. Familiarity with email marketing tools and social media management platforms will also be essential in executing effective campaigns.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical acumen, with an innate ability to connect with target audiences. They should be proactive and detail-oriented, showing a strong sense of ownership for their projects. Successful candidates will demonstrate exceptional collaboration skills, working effectively with cross-functional teams, while also thriving in a remote work environment. A passion for the construction industry and a drive for results will further set the perfect candidate apart in this dynamic role.