Demand Generation Marketing Manager - Construction ERP (remote)

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Written by AI from the job title and company, not by The Access Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager for Construction ERP at The Access Group is a crucial role responsible for developing and executing innovative marketing strategies that drive demand for our Construction ERP solutions. This position involves collaborating with cross-functional teams to create momentum in the market, generating qualified leads, and nurturing prospects through the sales funnel towards conversion. The ideal candidate will leverage data-driven insights to optimize campaigns, enhance customer engagement, and effectively communicate the value proposition of our offerings to stakeholders.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies that align with business objectives for Construction ERP solutions.
• Manage and optimize multi-channel marketing campaigns including email, social media, content marketing, and digital advertising.
• Collaborate with the sales team to create lead scoring models and nurture programs that facilitate effective communication with prospects.
• Utilize marketing automation tools to streamline campaign execution and analyze performance metrics.
• Conduct market research and competitive analysis to identify trends and opportunities within the Construction ERP industry.
• Produce high-quality marketing collateral that effectively communicates the benefits and features of Construction ERP solutions.
• Monitor and report on the effectiveness of demand generation initiatives, providing regular updates to senior management.
• Engage and manage relationships with external vendors and marketing partners.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is preferred.
• Proven experience (5+ years) in demand generation marketing, preferably in B2B technology or construction-related sectors.
• Strong understanding of marketing automation and CRM tools such as HubSpot, Marketo, or Salesforce.
• Excellent analytical skills with proficiency in interpreting data to drive strategic decisions.
• Exceptional written and verbal communication skills with an ability to convey complex information to diverse audiences.
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• A creative mindset with a keen eye for detail to produce effective marketing materials.

Technologies & Tools

The Demand Generation Marketing Manager will regularly use a suite of technologies and tools including marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, analytics and reporting tools to track campaign performance and manage data-driven marketing initiatives. Familiarity with design tools for creating marketing materials, as well as social media management platforms, will be critical for success.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a blend of strategic thinking and hands-on execution abilities. They should be proactive in identifying new opportunities and adept in managing multiple tasks under pressure. Strong interpersonal skills will be essential for collaboration with team members and stakeholders, while a deep understanding of the construction industry and technology landscape will enhance their contributions. A passion for achieving measurable results and an innovative approach to problem-solving will set candidates apart.