Demand Generation Marketing Manager

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Written by AI from the job title and company, not by Planet Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

Planet Interactive is seeking a highly motivated Demand Generation Marketing Manager to drive our marketing strategy and initiatives. In this role, you will be responsible for developing, executing, and optimizing multi-channel demand generation programs that yield high-quality leads. The successful candidate will work closely with sales teams and other marketing functions to enhance brand awareness, drive engagement, and ultimately facilitate the growth of the business.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies focused on driving leads and revenue growth.
• Execute targeted marketing campaigns across various channels including email, social media, SEO, and PPC.
• Analyze campaign performance metrics and adjust strategies accordingly to maximize ROI.
• Collaborate with the sales team to define lead qualification criteria and ensure effective lead handoff.
• Create content and marketing materials that support lead generation efforts and resonate with target audiences.
• Manage marketing automation tools and CRM systems to track leads and nurture them through the buyer's journey.
• Stay current with industry trends and best practices, adapting strategies as needed to maintain competitive advantage.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing roles.
• Proven track record of successfully managing and executing demand generation campaigns.
• Strong analytical skills, with the ability to interpret data and drive actionable insights.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Exceptional communication and interpersonal skills, with the ability to collaborate across departments.
• Solid understanding of digital marketing principles, including SEO and PPC strategies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to enhance marketing effectiveness and efficiency. This includes marketing automation software (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), analytical tools (e.g., Google Analytics), as well as project management software (e.g., Asana, Trello). Familiarity with design tools such as Adobe Creative Suite may also be beneficial for content development.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a blend of creativity and analytical thinking. They should be results-driven, with a strong focus on meeting objectives and delivering high-quality outcomes. Excellent collaboration skills are essential, as the role requires extensive interaction with cross-functional teams. Successful candidates will be proactive, adaptable, and passionate about leveraging innovative marketing techniques to achieve business goals.