Demand Generation Marketing Manager - Remote

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Job Overview

The Demand Generation Marketing Manager at Get It - Marketing will play a vital role in driving revenue growth through innovative marketing strategies. This position is responsible for developing, executing, and optimizing demand generation campaigns to engage prospective customers and nurture leads throughout the buyer’s journey. The candidate will work closely with cross-functional teams to ensure alignment with sales and product marketing objectives, translating complex technical solutions into compelling marketing content that drives interest and conversions.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies and campaigns to drive qualified traffic and leads.
• Analyze and optimize current demand generation efforts, including email marketing, social media, and content marketing initiatives.
• Collaborate with the sales team to align on target audiences and key messaging for lead generation campaigns.
• Utilize marketing automation tools to create and manage segmented campaigns that nurture leads and promote engagement.
• Monitor campaign performance metrics and provide regular reports to stakeholders, adjusting strategies as needed for maximum effectiveness.
• Conduct market research to identify new opportunities and trends that can enhance the demand generation strategy.
• Coordinate with content creators to develop high-quality collateral, including whitepapers, case studies, and webinars that resonate with target audiences.
• Oversee the management and optimization of landing pages and ecosystems for lead capture and conversion.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in demand generation, digital marketing, or related roles.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and customer relationship management (CRM) systems (e.g., Salesforce).
• Strong analytical skills with experience in A/B testing, performance analysis, and reporting.
• Excellent communication and interpersonal skills, with a strong ability to collaborate across departments.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute their role effectively. Key tools include marketing automation platforms such as HubSpot and Marketo, CRM software like Salesforce, and analytics tools such as Google Analytics and Tableau. Familiarity with content management systems (CMS) and project management tools like Asana or Trello will also be essential for managing campaigns and collaborating with team members.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will possess a blend of creativity and analytical skills, with a passion for data-driven decision-making. They should demonstrate a strong ability to adapt to evolving market conditions and emerging technologies while maintaining a focus on the customer experience. The candidate must be a proactive problem solver, possessing excellent time management skills and the capability to work independently as well as in a team-oriented environment. A strong strategic mindset, coupled with a collaborative spirit, will enable them to thrive in this remote role.