Demand Generation Marketing Manager - Remote Position | WFH

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Job Overview

The Demand Generation Marketing Manager at Get It - Marketing is responsible for developing, implementing, and managing comprehensive marketing strategies designed to generate demand for our products and services. This role will focus on optimizing lead generation efforts through data-driven campaigns across various channels. The ideal candidate will collaborate closely with sales and product teams to ensure alignment of marketing initiatives with business objectives and to drive revenue growth. As a remote position, the individual will leverage digital tools to manage projects and communicate effectively within a distributed team.

Job Responsibilities

• Develop and execute multi-channel demand generation campaigns to drive qualified leads.
• Utilize marketing automation and CRM tools to track, analyze, and optimize campaign performance.
• Collaborate with sales teams to create aligned strategies that support the sales cycle.
• Conduct market research to identify new opportunities for lead generation and growth.
• Manage email marketing campaigns, including audience segmentation, content creation, and A/B testing.
• Oversee the creation of compelling content across various formats, such as webinars, white papers, and blog posts.
• Monitor industry trends and competitor activity to inform demand generation strategies.
• Report on key performance metrics and provide actionable insights to enhance future campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing roles.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Strong analytical skills and experience with data-driven marketing strategies.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with SEO, content marketing, and social media advertising is a plus.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a range of technologies and tools to execute their responsibilities effectively. Key tools include marketing automation systems such as HubSpot or Marketo, customer relationship management software like Salesforce, and analytics platforms to monitor campaign performance. Familiarity with design tools such as Canva or Adobe Creative Suite may also be beneficial for content creation purposes.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position is a strategic thinker with a strong analytical mindset and a passion for driving results through innovative marketing campaigns. They should possess excellent project management skills and the ability to adapt to changing priorities in a dynamic environment. A collaborative spirit and proven track record of working effectively within cross-functional teams will contribute significantly to their success in this role.