Demand Generation Marketing Manager - Virtual/Remote

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Position Overview

As a Demand Generation Marketing Manager at Enumerate, you will be responsible for developing and executing strategic marketing initiatives that drive lead generation and enhance brand awareness. In this virtual/remote role, you will collaborate with cross-functional teams to create targeted campaigns, analyze performance metrics, and continuously optimize processes to achieve marketing goals. Your ability to leverage data-driven insights and innovative marketing tactics will be crucial in building a robust pipeline of qualified leads for our sales team.

Job Responsibilities

• Develop comprehensive demand generation strategies to increase leads and revenue.
• Design and implement multi-channel marketing campaigns, including email, social media, and content marketing.
• Analyze campaign performance and develop insights to optimize future initiatives.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales objectives.
• Manage marketing automation tools and CRM systems to track leads and campaign effectiveness.
• Conduct market research to identify new growth opportunities and target audiences.
• Oversee budget management for demand generation projects to ensure cost-effectiveness.
• Report on key performance metrics and provide strategic recommendations to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in demand generation, digital marketing, or a related role.
• Proven track record of managing successful lead generation campaigns.
• Strong analytical skills and experience using marketing analytics tools.
• Excellent communication and collaboration skills.
• Familiarity with marketing automation platforms and CRM systems.
• Understanding of SEO, SEM, and content marketing strategies.

Technologies & Tools

The Demand Generation Marketing Manager position at Enumerate requires proficiency in various technologies and tools essential for executing marketing strategies effectively. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, Google Analytics for performance measurement, and social media management tools to enhance digital outreach.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager role are those who possess a blend of strategic thinking and creative prowess. They are data-driven professionals who excel in analyzing trends and developing insights to inform decision-making. Highly motivated individuals who demonstrate exceptional organizational skills and the ability to handle multiple projects simultaneously will thrive in this position. Additionally, candidates who exhibit a collaborative mindset and a passion for innovation will align well with Enumerate's values and objectives.