Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for creating, implementing, and managing comprehensive marketing campaigns aimed at generating leads and driving revenue growth. This role requires a strategic thinker with a strong background in digital marketing, who can analyze market trends, customer needs, and competition to develop effective demand generation strategies. The successful candidate will work collaboratively with various teams, including sales, product, and analytics, to ensure alignment and maximize lead conversion potential.

Job Responsibilities

• Develop and execute multi-channel demand generation marketing campaigns to generate quality leads.
• Analyze and report on campaign performance and KPIs, adjusting strategies as needed to meet objectives.
• Collaborate with sales and product teams to align marketing strategies with business goals.
• Manage marketing automation tools and CRM to optimize campaign workflows and lead scoring.
• Design and oversee content marketing initiatives, including webinars, eBooks, and blog posts to nurture leads.
• Conduct market research to understand customer needs, preferences, and competitive landscape.
• Manage the marketing budget effectively to maximize return on investment for all demand generation initiatives.
• Lead A/B testing and optimization of marketing campaigns and landing pages to improve conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation marketing or a similar role.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience in data analysis and reporting tools (e.g., Google Analytics).
• Excellent communication skills, both verbal and written, with the ability to convey complex ideas clearly.
• Demonstrated success in managing and executing integrated marketing campaigns across various channels.
• Ability to thrive in a fast-paced, remote work environment and manage multiple deadlines.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include marketing automation tools such as HubSpot or Marketo, Customer Relationship Management (CRM) systems like Salesforce, and analytics solutions like Google Analytics. Familiarity with social media management tools and content creation software will also be essential to successfully drive campaigns and measure their outcomes.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position should possess a results-driven mindset paired with creativity and a deep understanding of digital marketing practices. They should be proactive in their approach, capable of identifying opportunities for improvement, and have a strong ability to build relationships across teams. A commitment to continuous learning and adaptability to evolving marketing trends are essential traits, along with strong organizational skills to manage various projects and deadlines effectively.