Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

Enumerate is seeking a detail-oriented and results-driven Demand Generation Marketing Manager to join our dynamic team in a virtual/remote capacity. The ideal candidate will be responsible for developing, executing, and optimizing comprehensive demand generation strategies that enhance brand awareness and drive high-quality leads through various marketing channels. This role involves cross-functional collaboration with sales, product marketing, and customer success teams to ensure alignment and maximize the impact of marketing initiatives.

Job Responsibilities

• Develop and implement demand generation strategies to drive lead acquisition and engagement across multiple marketing channels.
• Manage and optimize marketing campaigns including email, social media, content marketing, and digital advertising.
• Analyze campaign performance metrics to identify trends, insights, and areas for improvement.
• Collaborate with sales and product marketing teams to create targeted messaging and content that resonates with the audience.
• Conduct market research to stay abreast of industry trends and competitor activities.
• Lead initiatives to nurture leads through the funnel, using marketing automation tools to segment and personalize marketing efforts.
• Manage and maintain the marketing budget, ensuring optimizations are made for maximum ROI.
• Prepare regular reports and presentations to communicate campaign performance to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing.
• Proven track record of managing successful marketing campaigns with a focus on lead generation.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Knowledge of SEO, SEM, and content marketing strategies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to execute their marketing strategies effectively. This includes marketing automation platforms like HubSpot or Marketo, customer relationship management (CRM) solutions such as Salesforce, analytics tools such as Google Analytics and Tableau, and social media management tools for campaign execution and performance tracking. Familiarity with content management systems (CMS) is also essential to manage and publish online content.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position at Enumerate are innovative thinkers who possess a strong analytical mindset coupled with creative problem-solving abilities. They should have a passion for data-driven marketing and a keen understanding of buyer behavior. Exceptional communication skills are critical, as is the ability to collaborate effectively with diverse teams. The right individual is also adaptable and thrives in a fast-paced environment, always looking for ways to improve processes and strategies to achieve business goals.