Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in orchestrating multifaceted marketing campaigns aimed at driving pipeline growth and customer engagement. This position is integral to formulating strategic initiatives that enhance brand awareness and facilitate lead generation through various channels. The successful candidate will collaborate cross-functionally with sales, product management, and content teams to implement data-driven marketing strategies that effectively target key segments of our audience.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies to grow the customer base and improve conversion rates.
• Plan, create, and optimize multi-channel marketing campaigns across email, social media, web, and digital advertising.
• Analyze and report on campaign performance metrics to identify areas for improvement and optimize marketing efforts.
• Collaborate with sales teams to align marketing strategies with sales goals and customer needs.
• Manage budgets for marketing initiatives and ensure efficient allocation of resources.
• Utilize marketing automation tools to nurture leads and enhance customer engagement throughout the buyer's journey.
• Stay abreast of industry trends and best practices to ensure continuous improvement and innovation in demand generation efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in demand generation or digital marketing, preferably in B2B environments.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Strong analytical skills with a data-driven mindset and experience using analytics tools (e.g., Google Analytics).
• Exceptional communication and project management skills, with the ability to manage multiple projects simultaneously.
• Proven track record of driving measurable results through effective marketing campaigns.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute and measure marketing efforts effectively. Key platforms include marketing automation software such as HubSpot or Marketo, CRM systems like Salesforce, and analytical tools such as Google Analytics to monitor campaign performance. Familiarity with social media management tools and content management systems will also be essential to streamline communications and engage with target audiences.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position are strategic thinkers with a strong affinity for data-driven decision-making. They demonstrate creativity in campaign development and possess a deep understanding of customer journeys. An effective communicator and a collaborative team player, the ideal candidate should have a proactive approach to problem-solving and be motivated by achieving results in a fast-paced, dynamic environment. A genuine passion for marketing and a commitment to continuous improvement will set them apart, enabling them to thrive and drive success at Enumerate.