Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving our marketing initiatives aimed at increasing brand awareness and generating leads. This position is responsible for developing and executing comprehensive demand generation strategies, utilizing a range of digital marketing channels. The ideal candidate will collaborate with cross-functional teams to optimize campaigns and ensure alignment with overall business objectives. This role requires strong analytical skills to assess performance data and iterate on marketing tactics to maximize ROI.

Job Responsibilities

• Design and implement multi-channel demand generation campaigns to attract and engage target audiences.
• Analyze marketing metrics and performance data to refine demand generation efforts and improve overall effectiveness.
• Collaborate with sales, product, and content teams for integrated campaigns that effectively drive lead generation and conversion.
• Oversee content creation, including blog posts, webinars, white papers, and case studies, to support demand generation efforts.
• Manage relationships with third-party vendors and digital platforms to enhance campaign reach and optimize performance.
• Stay up-to-date with industry trends and emerging technologies to employ best practices in demand generation.
• Conduct A/B testing and experimentation to identify the most effective messaging and tactics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation, digital marketing, or a related role.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills with the ability to derive actionable insights from data.
• Excellent written and verbal communication skills.
• Proven project management skills, with the ability to manage multiple campaigns simultaneously.
• Experience with SEO, PPC, and social media marketing strategies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to enhance marketing efforts, including but not limited to:

• Marketing automation systems like HubSpot or Marketo for campaign management and lead scoring.
• CRM platforms such as Salesforce for tracking leads and customer interactions.
• Google Analytics and other analytics tools for measuring campaign performance.
• Social media advertising platforms to implement targeted ad campaigns.
• Email marketing software to create and manage email outreach campaigns.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position are those who are innovative, strategic thinkers with a robust analytical mindset. They possess a passion for driving results and are adept at using data to inform decisions. Successful candidates will demonstrate a proactive approach to solving problems and exhibit strong collaboration skills to work effectively with diverse teams. A commitment to continuous learning and adaptation in the rapidly evolving marketing landscape is also highly desirable.