Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

As a Demand Generation Marketing Manager at Enumerate, you will play a pivotal role in driving the company’s marketing strategy and executing campaigns that generate new business opportunities. This role will involve developing and implementing innovative demand generation strategies to increase brand awareness, customer engagement, and ultimately, lead generation. You will work closely with cross-functional teams, including sales and product management, to align marketing efforts with business objectives and facilitate effective tracking and analysis of campaign performance.

Job Responsibilities

• Develop and execute comprehensive demand generation marketing campaigns tailored to target audiences across various digital channels.
• Collaborate closely with the sales team to ensure campaigns align with sales strategies and goals.
• Analyze and report on campaign performance metrics, making data-driven decisions to optimize future campaigns.
• Manage content creation and distribution strategies to nurture leads at every stage of the marketing funnel.
• Conduct market research to identify trends and opportunities that drive demand for our solutions.
• Utilize marketing automation tools to create, deploy, and track multi-channel campaigns.
• Participate in budget planning and strategy development, ensuring marketing spend is optimized for maximum ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation marketing or a similar role.
• Strong understanding of digital marketing tactics, including SEO, PPC, email marketing, and social media strategies.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
• Exceptional analytical and project management skills.
• Excellent verbal and written communication skills.
• Ability to work independently and collaboratively in a remote team environment.

Technologies & Tools

The Demand Generation Marketing Manager will leverage a suite of technologies and tools to facilitate campaign management and performance tracking. This includes proficiency in marketing automation platforms such as HubSpot or Marketo, data analytics tools for reporting and insights, social media management applications, and CRM software like Salesforce for lead management and tracking. Staying current with the latest marketing technologies and trends will be crucial in ensuring effective campaign execution and optimization.

Ideal Candidates

The ideal candidate for this position is a results-oriented, innovative thinker with a passion for marketing and technology. They are proactive, adaptable, and able to pivot strategies based on performance insights. Strong interpersonal skills and the ability to collaborate effectively with various stakeholders are necessary to thrive in a remote work environment. A commitment to continuous learning and staying abreast of marketing trends is also essential for success in this role at Enumerate.