Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for driving the company’s demand generation strategies to enhance brand visibility and revenue growth. This role involves the development, execution, and optimization of integrated marketing campaigns, leveraging various digital channels to engage prospects and nurture leads through the sales funnel. The manager will collaborate with cross-functional teams to ensure cohesive messaging and alignment with overall business objectives, while also analyzing performance metrics to refine strategies and achieve targets.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to increase lead acquisition and conversion rates.
• Design and execute multi-channel marketing campaigns across email, social media, webinars, and content marketing.
• Utilize marketing automation tools to segment audiences, personalize messaging, and track campaign effectiveness.
• Collaborate with sales teams to align marketing efforts with sales objectives and enhance lead handoff processes.
• Analyze and report on campaign performance metrics, providing insights and recommendations for continuous improvement.
• Conduct market research to identify trends, customer insights, and growth opportunities within target markets.
• Manage budget allocation for demand generation activities, ensuring optimal ROI on marketing expenditures.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in demand generation or digital marketing roles.
• Proficient in marketing automation software (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent verbal and written communication skills, with a knack for crafting compelling marketing content.
• In-depth knowledge of digital marketing strategies, including SEO, PPC, and social media marketing.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to effectively manage and execute marketing campaigns. Key tools include marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, analytics software for tracking performance metrics, and other digital marketing tools such as Google Analytics, SEMrush, and social media management platforms. Familiarity with content management systems (CMS) is also beneficial for managing web content and landing pages.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position are proactive, results-oriented individuals who possess strong strategic thinking skills and an innovative approach to marketing. They should thrive in a collaborative environment and be skilled in cross-departmental communication. A successful candidate will demonstrate dedication to achieving targets, an eagerness to learn about evolving marketing trends, and a passion for storytelling that resonates with the target audience.