Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition and revenue growth. This role requires a strategic thinker with a strong background in digital marketing, analytics, and lead generation tactics. The successful candidate will collaborate closely with sales and product teams to ensure alignment of demand generation efforts with overall business objectives, while continually optimizing campaigns based on performance metrics.

Job Responsibilities

• Develop and implement demand generation strategies that effectively drive sales and customer engagement.
• Execute multi-channel marketing campaigns including email, content marketing, social media, SEO/SEM, and events.
• Analyze campaign performance and utilize data-driven insights to optimize future marketing initiatives.
• Collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with business objectives.
• Create compelling content tailored to target audiences that enhances brand awareness and leads generation.
• Manage the marketing budget and ensure efficient allocation of resources across various marketing channels.
• Develop and maintain key metrics to track and report on campaign effectiveness and generate action plans based on findings.
• Stay updated with the latest trends and technologies in digital marketing to leverage best practices within the organization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing roles.
• Strong knowledge of marketing automation tools and CRM systems, such as HubSpot, Marketo, or Salesforce.
• Proficient in analytics tools (e.g., Google Analytics) and ability to derive actionable insights from data.
• Excellent written and verbal communication skills with a strategic mindset for messaging and audience engagement.
• Demonstrated ability to manage multiple projects and prioritize tasks under tight deadlines.

Technologies & Tools

This position requires familiarity with various technologies and tools that support demand generation efforts. Candidates should have experience with marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, content management systems (CMS), and analytics tools including Google Analytics. Proficiency in email marketing software and social media management tools will also be essential for executing and measuring marketing campaigns.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager role possesses a unique blend of creativity and analytical prowess, enabling them to develop innovative marketing campaigns while effectively interpreting data to inform decisions. They are proactive, detail-oriented professionals who thrive in collaborative team environments and embrace a growth mindset. Strong leadership qualities, coupled with the ability to adapt to an ever-changing digital landscape, will make a candidate highly successful in this role.