Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate plays a critical role in driving brand awareness and customer engagement through the development and execution of strategic marketing initiatives. This position is responsible for designing and implementing integrated marketing campaigns that attract prospective clients and generate leads to support sales objectives. The ideal candidate will leverage data-driven insights to optimize performance and drive continuous improvement across all demand generation efforts.

Job Responsibilities

• Develop and manage multi-channel demand generation strategies that align with business goals.
• Coordinate and execute integrated marketing campaigns including email marketing, content marketing, social media, and digital advertising.
• Analyze campaign performance metrics and generate reports to inform decision-making and optimize future initiatives.
• Collaborate with the sales and product teams to design lead nurturing workflows that enhance customer engagement.
• Conduct market research to identify trends and emerging opportunities to increase brand visibility and lead acquisition.
• Create compelling content and collateral to support demand generation efforts and drive customer interest.
• Manage the marketing budget and forecast demand generation expenditures.
• Monitor industry best practices and innovations to continuously evolve the demand generation strategy.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation, digital marketing, or related marketing fields.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
• Excellent communication and collaboration skills, with a proven track record of working in cross-functional teams.
• Experience in managing budgets and marketing expenditures effectively.
• Knowledge of SEO and digital advertising best practices.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to streamline marketing processes and analyze performance. Key platforms include marketing automation software (like HubSpot and Marketo), Customer Relationship Management (CRM) systems (such as Salesforce), digital advertising platforms (Google Ads, LinkedIn Ads), email marketing tools, content management systems, and analytics tools (like Google Analytics) to enable data-driven decision-making.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position is an innovative thinker with a passion for marketing and a strong understanding of digital channels. They possess a proactive mindset and are adept at managing multiple projects simultaneously. A successful candidate will demonstrate exceptional analytical abilities, creativity in campaign design, and strong interpersonal skills to effectively collaborate across teams. Additionally, they should be adaptable to change, have a detail-oriented approach, and possess a results-driven attitude to thrive in a dynamic environment.