Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate plays a pivotal role in strategizing and executing campaigns aimed at engaging potential customers and fostering brand loyalty. Working remotely, the selected candidate will lead initiatives to grow our customer base while collaborating with cross-functional teams to ensure alignment with business objectives. This role requires a keen understanding of marketing analytics, creativity in campaign strategies, and an unwavering commitment to driving measurable results.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to drive qualified leads and increase revenue.
• Plan, execute, and optimize multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
• Analyze and report on campaign performance, utilizing data-driven insights to refine ongoing strategies.
• Collaborate with sales and product teams to create aligned messaging and go-to-market strategies.
• Manage the marketing automation platform, ensuring effective lead nurturing and segmentation practices are in place.
• Build and maintain a comprehensive content calendar to support all demand generation efforts.
• Lead the marketing budget management process for demand generation activities.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is preferred.
• 5+ years of experience in demand generation or related marketing roles.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
• Strong analytical skills with experience in utilizing data to inform marketing strategies.
• Exceptional written and verbal communication skills, with a strong focus on storytelling and persuasive content creation.
• Ability to work collaboratively in a cross-functional team environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools, including marketing automation platforms (such as HubSpot and Marketo), Customer Relationship Management (CRM) systems like Salesforce, analytics tools (e.g., Google Analytics), and various social media management software for campaign execution and performance tracking.

Ideal Candidates

The ideal candidate for this position is a proactive and innovative marketing professional who thrives in a fast-paced, results-oriented environment. They should exhibit exceptional problem-solving skills, demonstrate a passion for data-driven marketing, and possess a strong ability to manage multiple projects simultaneously. A successful candidate will be a critical thinker with an entrepreneurial mindset, eager to grow both personally and professionally while contributing to the company’s overall success.