Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate is responsible for creating and implementing comprehensive demand generation strategies that drive interest and engagement in our products and services. This role entails developing targeted marketing campaigns, analyzing performance metrics, and collaborating with sales to generate leads and support revenue goals. The manager will work closely with cross-functional teams to ensure alignment on messaging and branding while continuously optimizing efforts to increase conversion rates and enhance customer experience.

Job Responsibilities

• Develop and execute multi-channel demand generation campaigns to drive leads and pipeline growth.
• Conduct market research and analysis to identify target audiences and establish effective marketing strategies.
• Collaborate with the sales team to align marketing efforts with sales objectives and enhance lead generation activities.
• Utilize marketing automation tools to create, manage, and optimize email marketing campaigns.
• Monitor and analyze campaign performance through key performance indicators (KPIs) and adjust strategies accordingly.
• Manage budgets for demand generation programs and ensure maximum return on investment.
• Create compelling content for campaigns, including webinars, case studies, and landing pages.
• Stay current with industry trends and best practices to inform demand generation tactics.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in demand generation or digital marketing roles, preferably in a B2B environment.
• Proficiency in marketing automation platforms and CRM software (e.g., HubSpot, Salesforce).
• Strong analytical skills and experience in campaign performance measurement and optimization.
• Excellent communication and presentation skills, both written and verbal.
• Ability to manage multiple projects concurrently and work effectively in a remote environment.

Technologies & Tools

The Demand Generation Marketing Manager will engage with various technologies and tools to execute their responsibilities effectively. This includes marketing automation platforms such as HubSpot or Marketo, CRM software like Salesforce, analytics tools such as Google Analytics, and content management systems (CMS) for website management. Familiarity with social media advertising platforms and SEO best practices is also essential to facilitate holistic campaign management.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will possess a proactive attitude and a data-driven mindset. They will have exceptional strategic thinking abilities and demonstrate a commitment to continuous learning and improvement. Strong interpersonal skills and the ability to collaborate effectively with diverse teams are crucial. The candidate should exhibit creativity in campaign design while balancing it with analytical precision to achieve targeted outcomes.