Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving the company’s marketing strategy by enhancing lead generation and customer engagement efforts. This remote position requires a dynamic individual who possesses a deep understanding of demand generation methodologies and can implement innovative marketing campaigns. The successful candidate will collaborate closely with sales and product teams to formulate strategies that will optimize conversion rates, generate significant qualified leads, and ultimately contribute to revenue growth.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies to drive qualified leads for sales.
• Create and manage multi-channel marketing campaigns, including email, social media, digital advertising, and webinars.
• Utilize data analytics to measure and optimize marketing performance and campaign effectiveness.
• Collaborate with content and design teams to produce engaging marketing collateral that aligns with demand generation goals.
• Generate and maintain reports tracking the performance of demand generation campaigns and suggest actionable strategies for continuous improvement.
• Conduct market research and competitive analysis to identify opportunities for growth in targeting and positioning.
• Manage the marketing automation platform to segment audiences, nurture leads, and optimize workflows.
• Foster relationships with third-party vendors and partners to enhance the demand generation efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation marketing or a related role.
• Proficiency in marketing automation systems and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• Strong understanding of digital marketing channels and best practices.
• Exceptional analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively in a fully remote environment.

Technologies & Tools

The Demand Generation Marketing Manager will leverage various technologies and tools to execute their responsibilities effectively. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, analytics tools including Google Analytics and social media management platforms for campaign tracking and optimization. Familiarity with project management tools will also facilitate better collaboration and project execution.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position possesses a blend of creativity and analytical thinking, enabling them to design compelling marketing campaigns backed by data-driven insights. They should demonstrate a proactive attitude and an eagerness to learn and adapt to the latest marketing trends and technologies. Strong interpersonal skills are essential, as this role requires coordination with various departments. A successful candidate values collaboration, brings innovative ideas to the table, and is motivated by achieving measurable results in a fast-paced environment.