Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate will play a critical role in driving revenue growth through the development and execution of effective marketing strategies. This position is responsible for creating comprehensive demand generation campaigns that leverage digital marketing techniques, content creation, and data analytics, fostering brand awareness and nurturing leads through the buyer's journey. The ideal candidate will work collaboratively with cross-functional teams to optimize marketing initiatives aimed at maximizing customer engagement and conversion rates.

Job Responsibilities

• Develop and implement demand generation strategies to create qualified leads and accelerate sales growth.
• Manage and optimize campaigns across multiple channels, including email, social media, PPC, and content marketing.
• Utilize analytics to measure and report on campaign performance, driving continuous improvement.
• Create and manage high-quality content that engages target audiences and supports lead generation initiatives.
• Collaborate with the sales team to ensure alignment on target audience, messaging, and overall marketing strategy.
• Conduct market research to understand customer needs and competitive landscape, adjusting strategies accordingly.
• Oversee budget management for demand generation initiatives ensuring cost-effective campaign execution.
• Build and maintain relationships with external marketing vendors and partners as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in demand generation, digital marketing, or related roles.
• Proven experience managing successful marketing campaigns across various digital channels.
• Strong analytical skills, with proficiency in data analysis and metrics tracking.
• Exceptional written and verbal communication abilities.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Ability to work collaboratively within a team and manage multiple projects simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute campaigns and measure performance. Essential tools include marketing automation platforms such as HubSpot and Marketo, customer relationship management systems like Salesforce, data analytics software for campaign tracking and performance analysis (e.g., Google Analytics), as well as social media management tools. Proficiency in design software, like Adobe Creative Suite, may also enhance the candidate's effectiveness in content creation.

Ideal Candidates

Ideal candidates for this position are innovative thinkers who possess a strong strategic mindset and are results-oriented. They should have a deep understanding of demand generation strategies coupled with a passion for data-driven marketing. Effective communication skills, adaptability, and the ability to work in a fast-paced environment are essential characteristics. A collaborative spirit, a strong customer focus, and a proactive approach to problem-solving further enhance their suitability for this role at Enumerate.