Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving the company's growth by developing and executing targeted marketing strategies that facilitate lead generation, engagement, and conversion. This position involves collaborating with cross-functional teams to create effective marketing campaigns, leveraging data analytics to optimize performance, and managing various marketing channels to ensure a cohesive approach to customer acquisition and retention.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to drive qualified leads into the sales funnel.
• Create and manage multi-channel marketing campaigns across digital, email, and social platforms, ensuring alignment with overall marketing goals.
• Utilize data analytics to measure, analyze, and optimize campaign performance and ROI.
• Collaborate with sales and product teams to refine messaging and ensure consistency across all customer touchpoints.
• Oversee the content development process to create engaging materials that resonate with target audiences.
• Manage and nurture leads through the marketing automation platform to improve conversion rates.
• Conduct market research to identify trends and better understand customer needs and preferences.
• Monitor competitive landscape to ensure Enumerate’s offerings remain relevant and compelling.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 5+ years of experience in demand generation or digital marketing roles.
• Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills, with experience using data to drive decision-making.
• Excellent communication and project management skills.
• In-depth knowledge of SEO, PPC, email marketing, and social media strategies.
• Creative problem-solving ability and a strong attention to detail.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools including marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), analytics tools (such as Google Analytics), and social media management platforms to monitor and enhance campaign efforts.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will possess a proactive and results-driven attitude, demonstrating a passion for innovative marketing strategies. They should exhibit strong interpersonal skills to collaborate effectively across teams and inspire others. The candidate should also have a keen ability to adapt to changing market dynamics and leverage insights to fine-tune marketing tactics, showcasing both creativity and strategic thinking to effectively engage target audiences.