Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in the development and execution of demand generation strategies aimed at driving engagement and growth within targeted market segments. This position calls for a highly motivated individual who can effectively manage the full marketing funnel, from lead generation to conversion, while collaborating closely with sales and product teams. The ideal candidate will leverage data-driven insights to optimize marketing campaigns, create compelling content, and build strong relationships with prospects to fuel overall business growth.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies that align with company goals and objectives.
• Analyze market trends and customer insights to create targeted marketing campaigns.
• Lead the execution of multi-channel marketing campaigns, including email marketing, social media, webinars, and SEO strategies.
• Collaborate with content teams to produce high-quality, relevant marketing materials that resonate with target audiences.
• Establish metrics for measuring campaign performance and utilize analytics tools to report on progress and success.
• Manage and optimize lead nurturing processes to convert leads into customers.
• Work closely with sales teams to coordinate efforts and ensure alignment on goals and processes.
• Conduct regular performance reviews and adjust strategies based on findings and feedback.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• 5+ years of experience in demand generation or digital marketing, preferably in a B2B environment.
• Proficient in marketing automation software and CRM tools; experience with platforms such as HubSpot, Marketo, or Salesforce is a plus.
• Strong analytical skills and experience interpreting data to drive decision-making.
• Excellent verbal and written communication skills with a keen eye for detail.
• Proficiency in digital marketing channels, including paid search, PPC, and social media advertising.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts, including but not limited to marketing automation software (such as HubSpot or Marketo), CRM platforms (Salesforce), analytics tools (Google Analytics), and project management software (Trello, Asana). Familiarity with graphic design tools like Canva may also be beneficial for creating marketing materials.

Ideal Candidates

The ideal candidates for this position are proactive, results-driven individuals with a strong passion for marketing and technology. They possess exceptional strategic thinking abilities, allowing them to develop innovative campaigns that drive engagement. Strong interpersonal skills are essential for collaborating with various teams and stakeholders. A creative mindset combined with analytical capabilities will enable them to continuously improve campaign performance and exceed set goals. Additionally, candidates should be adaptable and open to learning in a dynamic, remote work environment.