Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving our marketing strategy by developing and executing comprehensive demand generation campaigns. This position will focus on leveraging various marketing channels to increase brand awareness, generate high-quality leads, and nurture prospects through the sales funnel. The ideal candidate will possess a strong understanding of digital marketing best practices and metrics, allowing them to optimize campaigns while collaborating closely with sales and cross-functional teams to meet overall business objectives.

Job Responsibilities

• Develop and implement full-funnel demand generation strategies to drive leads and revenue growth.
• Analyze campaign performance metrics to optimize demand generation efforts and inform future initiatives.
• Create engaging content for various marketing channels, including email, social media, and landing pages.
• Collaborate with sales teams to align on lead qualification criteria and follow-up processes.
• Manage marketing automation tools and CRM systems to enhance lead tracking and reporting.
• Conduct A/B testing on campaigns and adjust strategies based on findings to maximize conversion rates.
• Maintain a keen understanding of industry trends to identify new opportunities for growth.
• Oversee and manage the marketing budget for demand generation initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation or digital marketing.
• Proven track record of driving lead generation campaigns with measurable success.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively in a remote environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to facilitate effective marketing strategies. Key tools include marketing automation systems (e.g., HubSpot, Marketo), customer relationship management software (e.g., Salesforce), analytics platforms (Google Analytics), and collaboration tools (e.g., Slack, Asana). Familiarity with design software such as Adobe Creative Suite for content creation is also preferred.

Ideal Candidates

The ideal candidate for this position is a proactive go-getter who possesses a unique blend of creativity and analytical thinking. They should have a passion for data-driven marketing and exhibit strong problem-solving skills. The right fit will be adaptable, eager to learn, and capable of producing high-quality work in a fast-paced, remote environment. Demonstrated experience in team collaboration and excellent stakeholder management skills will further distinguish successful candidates.