Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate is responsible for creating and executing innovative marketing strategies aimed at driving customer acquisition and retention. This role requires a deep understanding of the customer journey, utilizing various marketing channels to optimize and measure the effectiveness of campaigns. The successful candidate will collaborate with cross-functional teams to develop integrated marketing efforts that align with business objectives and enhance brand presence in the market.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to increase lead generation and sales conversions.
• Coordinate with sales and product teams to define target audiences and identify market opportunities.
• Analyze market trends and customer data to inform targeted campaigns and messaging.
• Manage digital marketing efforts including email marketing, social media, and content marketing to support lead generation objectives.
• Monitor and report on campaign performance metrics to assess effectiveness and optimize future efforts.
• Enhance lead nurturing processes to improve conversion rates across the sales funnel.
• Collaborate with external partners and agencies to leverage additional resources and expertise.
• Lead the development of marketing content including blog posts, white papers, and case studies to drive engagement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in demand generation, digital marketing, or related roles.
• Proven track record of developing successful demand generation campaigns and strategies.
• Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM software.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to facilitate their responsibilities. These include marketing automation platforms such as HubSpot and Marketo, Customer Relationship Management (CRM) software like Salesforce, analytics tools for performance tracking, and content management systems for publishing and managing marketing content. Familiarity with social media management tools and email marketing software will also be essential for executing campaigns effectively.

Ideal Candidates

The ideal candidate will exhibit strong leadership qualities, with a knack for creative problem-solving and strategic thinking. They should possess an in-depth understanding of the digital marketing landscape and be up-to-date with the latest industry trends. A passion for data and analytics is crucial, as is the ability to collaborate effectively within a team environment. Candidates should also be proactive, adaptable, and possess a growth mindset, ready to tackle challenges and innovate in a fast-paced setting.