Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a critical role in developing and executing comprehensive demand generation strategies that effectively drive engagement and revenue growth. This role involves collaborating with cross-functional teams to create compelling marketing campaigns that resonate with target audiences while leveraging data-driven insights to optimize performance. The ideal candidate will have a deep understanding of the marketing funnel, strong analytical skills, and a proven track record of successfully managing multi-channel campaigns.

Job Responsibilities

• Develop and implement innovative demand generation strategies to increase lead acquisition and customer engagement.
• Collaborate with sales and marketing teams to create effective integrated marketing campaigns that align with overall business objectives.
• Manage end-to-end campaign execution, including planning, execution, performance tracking, and reporting on results.
• Analyze campaign performance data to derive actionable insights and refine strategies for continuous improvement.
• Utilize marketing automation tools to nurture leads through the sales funnel and maintain customer relationships.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Oversee content creation and distribution across various channels, ensuring consistency in messaging and branding.
• Work closely with the sales team to ensure high-quality handoff of leads and alignment on follow-up strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation, digital marketing, or related roles.
• Proven experience in developing and executing successful marketing campaigns across multiple channels.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Ability to work independently in a remote environment and manage multiple projects simultaneously.
• Familiarity with SEO, PPC, and social media marketing strategies is a plus.

Technologies & Tools

The Demand Generation Marketing Manager will primarily utilize various marketing automation tools and CRM systems, including HubSpot, Marketo, and Salesforce. Familiarity with analytics platforms such as Google Analytics will also be essential for tracking campaign performance and understanding user behavior. Proficiency in collaboration tools like Slack, Asana, or Trello will aid in managing projects efficiently and ensuring communication across teams.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a blend of creativity, strong analytical abilities, and strategic thinking. They should be highly organized and self-motivated, thriving in a remote work environment while managing complex tasks and projects. A passion for driving results, a collaborative mindset, and the ability to adapt to rapidly changing market conditions are also key characteristics that will contribute to their success in this role.