Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate is responsible for developing and executing innovative marketing strategies aimed at increasing customer acquisition and engagement. This role requires a blend of strategic thinking and hands-on execution, as the manager will oversee campaigns across various channels, utilizing analytics to drive decision-making and optimizing efforts to meet the organization’s revenue goals. Collaborating closely with cross-functional teams, the Demand Generation Marketing Manager will design targeted initiatives, nurture leads, and ensure alignment with overall business objectives, all while maintaining a strong focus on the customer experience.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to drive lead acquisition and conversion across multiple channels.
• Manage and optimize marketing campaigns, including email marketing, webinars, content marketing, and social media outreach.
• Analyze campaign performance and customer engagement metrics, providing insights and recommendations for continuous improvement.
• Collaborate with the sales team to ensure alignment of demand generation initiatives with sales objectives and follow up on leads.
• Oversee the management of the marketing automation platform and CRM systems to enhance lead nurturing processes.
• Create high-quality content for emails, blog posts, and landing pages that align with target audience needs and personas.
• Monitor industry trends and competitor strategies to identify opportunities for differentiation and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing.
• Proficiency with marketing automation and CRM tools, such as HubSpot, Marketo, or Salesforce.
• Strong analytical skills and experience with web analytics tools, such as Google Analytics.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Proven experience managing cross-channel marketing campaigns with measurable results.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to effectively execute their role. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems like Salesforce, and analytics tools such as Google Analytics will be essential. Additionally, the manager may work with content management systems (CMS), email marketing tools, and various social media management platforms to coordinate and monitor marketing campaigns.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a strong strategic mindset paired with creativity and excellent problem-solving abilities. They should demonstrate a passion for digital marketing and a proactive approach to campaign management. The ability to work collaboratively across various teams and influence stakeholders is crucial, along with a data-driven mindset that informs decision-making. Candidates who thrive in fast-paced environments and embrace adaptability in their strategic approaches will excel in this role at Enumerate.