Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for driving the overall marketing strategy that effectively generates demand and increases brand awareness across multiple channels. This role involves creating, implementing, and optimizing marketing campaigns that engage customers, nurture leads, and drive sales growth. The ideal candidate will leverage data-driven insights to inform strategy and ensure alignment with broader business objectives, collaborating closely with sales, product, and customer success teams to enhance the customer journey.

Job Responsibilities

• Develop and execute comprehensive demand generation campaigns that align with the company's marketing strategy.
• Analyze campaign performance and leverage metrics to make data-informed decisions for ongoing optimization.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all marketing channels.
• Manage the marketing budget to ensure maximum return on investments and effective allocation of resources.
• Conduct market research to identify new opportunities for lead generation and customer acquisition.
• Curate and maintain marketing content, including emails, landing pages, and promotional materials.
• Utilize marketing automation tools to improve lead nurturing processes and customer segmentation.
• Train and mentor team members to enhance the team's skills in demand generation tactics and digital marketing techniques.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in demand generation, digital marketing, or related roles.
• Strong understanding of marketing analytics and ability to translate data into actionable strategies.
• Proficiency in marketing automation software such as HubSpot, Marketo, or similar tools.
• Experience in managing multi-channel marketing campaigns, including email, social media, and content marketing.
• Exceptional communication, project management, and analytical skills.
• Ability to work collaboratively in a fast-paced, virtual team environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to enhance campaign effectiveness and streamline marketing efforts. Key tools include marketing automation software such as HubSpot, CRM platforms like Salesforce, analytics tools for monitoring campaign performance, and project management software to coordinate activities across teams. Proficiency in graphic design or content creation tools may also be beneficial for developing marketing materials.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position at Enumerate are strategic thinkers with a passion for leveraging technology to drive results. They possess a proactive and innovative mindset to stay ahead of industry trends and are comfortable using data to inform decision-making. Strong interpersonal skills will enable them to effectively collaborate with diverse teams across the organization. Additionally, they are adaptable and can thrive in a remote work environment, exhibiting self-discipline and time management skills to meet deadlines and achieve goals.