Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive marketing strategies to drive demand for our products and services. This role requires a keen understanding of the target market, effective campaign management, and the ability to analyze performance metrics to optimize future initiatives. The successful candidate will work collaboratively across various teams to increase brand awareness, generate leads, and support sales objectives within a virtual work environment.

Job Responsibilities

• Develop and implement multi-channel demand generation campaigns to drive leads and increase revenue.
• Collaborate with sales and product teams to create targeted messaging and ensure alignment on marketing initiatives.
• Analyze and report on campaign performance using metrics to inform future strategies.
• Manage email marketing efforts including campaign creation, segmentation, and performance tracking.
• Utilize marketing automation tools to streamline processes and enhance lead nurturing efforts.
• Conduct market research to understand customer needs and inform campaign direction.
• Maintain awareness of industry trends and competitive landscape to identify growth opportunities.
• Oversee social media marketing strategies to build brand presence and engage with the audience.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in demand generation or marketing roles.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo).
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Experience with CRM systems (e.g., Salesforce) is preferred.
• Knowledge of SEO, PPC, and content marketing strategies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to accomplish tasks effectively. Key platforms include marketing automation software like HubSpot or Marketo for campaign management, Salesforce for customer relationship management, and analytics tools such as Google Analytics to monitor and report on performance metrics. Familiarity with social media management tools and content management systems will also be essential for optimizing digital presence.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager role will possess strong strategic thinking abilities combined with a results-driven mindset. They should be adaptable and able to thrive in a fast-paced virtual environment. Exceptional collaboration and interpersonal skills are essential, as the role requires interaction with cross-functional teams. A proactive attitude, creativity in problem-solving, and a passion for technology and marketing trends will set a successful candidate apart.