Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive marketing strategies aimed at generating demand and driving qualified leads through various channels. This role involves collaborating cross-functionally with sales, product, and customer success teams to ensure alignment between marketing efforts and business objectives. The successful candidate will leverage data-driven insights and innovative approaches to enhance brand visibility and optimize marketing campaigns, ultimately contributing to the company's growth and market presence.

Job Responsibilities

• Design and implement demand generation strategies to maximize lead acquisition and sales revenue.
• Analyze marketing metrics and report on campaign performance, making data-driven decisions to optimize future initiatives.
• Develop, execute, and manage multi-channel marketing campaigns, including email marketing, digital advertising, content marketing, and social media.
• Collaborate with sales teams to refine lead qualification processes and ensure the smooth transition of leads for follow-up.
• Conduct market research to identify customer needs, pain points, and buying behaviors.
• Manage the marketing budget effectively, ensuring optimal allocation to achieve demand generation goals.
• Stay current with industry trends and competitive landscape to identify opportunities for continuous improvement in marketing tactics.
• Oversee marketing automation tools and CRM systems to nurture leads throughout the sales funnel.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• A minimum of 5 years of experience in demand generation or digital marketing.
• Proven track record of developing and executing successful marketing campaigns that drive lead generation.
• Strong analytical skills with the ability to interpret data and market trends.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
• Excellent communication and interpersonal skills, with the ability to collaborate cross-functionally.
• Creative problem-solver with a strategic mindset.
• Ability to manage multiple projects concurrently and meet deadlines in a fast-paced environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts and achieve strategic objectives. Key tools include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, web analytics tools such as Google Analytics, as well as social media management and email marketing solutions. Proficiency in these tools will facilitate effective campaign management, lead tracking, and performance analysis.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position at Enumerate will possess a blend of analytical prowess, creative thinking, and exceptional communication skills. They should be driven by results and demonstrate a passion for innovation in marketing strategies. Successful individuals in this role will be proactive, adaptable, and capable of effectively collaborating across diverse teams, ensuring alignment and fostering a culture of continuous improvement. A genuine interest in understanding customer behaviors and market dynamics will further equip these candidates to excel and contribute significantly to the company's growth ambitions.