Demand Generation Marketing Manager - Virtual/Remote

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Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing innovative marketing strategies designed to drive demand and support the rapid growth of our business initiatives. This role requires robust analytical skills to measure campaign effectiveness and implement data-driven improvements. The ideal candidate will collaborate closely with sales, product management, and other stakeholders to ensure alignment and success across marketing efforts while enhancing customer engagement and market penetration.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to drive lead acquisition and conversion rates.
• Manage and optimize multi-channel marketing campaigns across digital platforms including email, social media, webinars, and content marketing.
• Analyze campaign performance metrics and make data-driven recommendations for improvements.
• Coordinate with sales and product teams to align marketing strategies with business objectives.
• Research and identify target audiences to tailor marketing efforts effectively.
• Create and manage compelling content that educates and informs potential customers.
• Utilize marketing automation platforms to segment audiences and nurture leads through the sales funnel.
• Monitor industry trends and competitor activities to adapt and refine marketing tactics promptly.
• Prepare and present regular reports on marketing performance and ROI to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in demand generation or digital marketing roles.
• Proven track record of developing successful demand generation strategies that drive measurable results.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a remote team environment.
• Understanding of SEO, PPC, and web analytics is a plus.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to facilitate effective marketing strategies. Key tools include marketing automation platforms such as HubSpot and Marketo, analytics tools such as Google Analytics, email marketing software, CRM systems, and social media management tools. Familiarity with these technologies will empower the manager to streamline campaigns, analyze performance, and enhance lead nurturing processes.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position at Enumerate is someone who possesses a strategic mindset, with a passion for data-driven marketing. They should be innovative, proactive, and highly organized, capable of managing multiple projects simultaneously while maintaining a keen eye for detail. A successful candidate will demonstrate exceptional interpersonal skills and the ability to adapt to a dynamic remote work environment, ensuring collaborative efforts deliver on business objectives.