Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and implementing comprehensive marketing strategies designed to drive lead generation and customer acquisition. This role encompasses both strategic and tactical execution of campaigns that aim to increase brand awareness, attract potential customers, and nurture relationships throughout the buyer's journey. The successful candidate will collaborate closely with cross-functional teams to align marketing efforts with overall business objectives, analyze campaign performance, and refine strategies accordingly to achieve optimal outcomes.

Job Responsibilities

• Develop and execute demand generation campaigns across multiple channels including email, social media, and PPC.
• Analyze and report on campaign performance, utilizing data to optimize marketing strategies.
• Collaborate with sales and product teams to create targeted messaging and ensure alignment with overall business goals.
• Manage and enhance the marketing automation process to improve efficiency and effectiveness of lead generation.
• Conduct market research to identify new opportunities and trends within the industry.
• Oversee content creation for various platforms, ensuring consistency and alignment with brand voice.
• Engage with the audience through webinars, seminars, and other events to create awareness and generate leads.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A minimum of 5 years of experience in demand generation, digital marketing, or related field.
• Proven track record in successfully executing lead generation campaigns.
• Strong analytical skills with the capability to derive insights from data.
• Experience with marketing automation software, CRM systems, and analytical tools.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a remote team environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to facilitate effective marketing campaigns. These include but are not limited to marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (such as Salesforce), analytics tools (like Google Analytics), and content management systems (CMS). Familiarity with social media platforms and PPC advertising tools will also be essential in executing campaigns effectively.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager role will possess a results-driven mindset with an innate ability to think strategically while executing detailed plans. They should exhibit creativity and analytical thinking, allowing them to adapt campaigns based on performance data. A collaborative spirit and excellent interpersonal skills are vital for building relationships across teams. Additionally, an understanding of current market trends and a passion for continuous learning will greatly enhance their ability to succeed in this position.