Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager will play a pivotal role in creating and executing comprehensive marketing strategies that drive demand for Enumerate's products and services. This role requires a proactive individual who is adept at analyzing market trends, optimizing marketing campaigns, and collaborating with cross-functional teams to meet revenue goals. The ideal candidate will lead initiatives focused on generating leads, nurturing prospects, and ultimately converting leads into loyal customers.

Job Responsibilities

• Develop and implement demand generation strategies aligned with business objectives, utilizing market research and customer insights.
• Manage and optimize omnichannel marketing campaigns, including email, social media, content marketing, and paid advertising.
• Track and analyze campaign performance metrics to refine strategies and improve ROI.
• Collaborate with sales and product marketing teams to ensure alignment and support of demand generation initiatives.
• Oversee the creation of compelling content that resonates with target audiences and drives engagement.
• Maintain the marketing automation platform and CRM systems for effective lead management.
• Conduct A/B testing on various marketing channels to determine the most effective approaches.
• Manage the demand generation budget, monitoring expenditures and ensuring alignment with performance results.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in demand generation or digital marketing.
• Proficient in marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Demonstrated experience in managing successful campaigns across multiple channels.
• Ability to work independently in a remote setting while managing multiple projects.

Technologies & Tools

This position utilizes various marketing technologies and tools to execute strategies effectively. Key platforms include marketing automation software such as HubSpot or Marketo, Customer Relationship Management (CRM) systems like Salesforce, data analytics tools for tracking campaign performance, and social media management tools for multi-channel campaigns.

Ideal Candidates

Successful candidates exhibit a combination of creativity, analytical skills, and an enthusiastic approach to driving results. They possess a strong customer focus, can navigate the fast-paced nature of a digital landscape, and demonstrate exceptional project management skills. The ideal Demand Generation Marketing Manager thrives in a collaborative environment, values innovation, and is committed to delivering high-quality results that contribute to the overall success of the organization.